Obesity Care Week Toolkit
Key Messages
- Obesity Care Week is a global initiative that aims to raise awareness and advocate for accessible, affordable, respectful and compassionate obesity care.
- Everyone has a role in advocating for accessible, affordable and compassionate care.
- Obesity is a complex disease that requires comprehensive care, free from stigma and bias.
- This year’s theme, “Commit to Care,” invites everyone to take action—whether it’s raising awareness, supporting evidence-based treatment or advocating for better policies.
First, please make sure to follow Obesity Care Week on social media:
@ObesityCareWeek
@ObesityCareWeek
@ObesityCareWeek
@ObesityCareWeek
Here are sample posts you can share before, during and after OCW:
| Post/Text (to Copy & Paste) |
Image (Click to download full-size) |
|---|---|
| Recruitment (1/18-3/2) | |
| Save the Date for Obesity Care Week (OCW) 2025, March 3-7! This global initiative aims to raise awareness and advocate for accessible, affordable, respectful and compassionate obesity care. Visit obesitycareweek.org to learn more and sign up for alerts! #CommitToCare |  |
| The theme of Obesity Care Week (OCW) 2025 is “Commit to Care”—because everyone has a role in advocating for accessible, affordable and compassionate obesity care. Save the Date for March 3-7 and visit obesitycareweek.org to sign up for alerts! #CommitToCare |  |
| Obesity Care Week (OCW) 2025 is around the corner, March 3-7! Visit obesitycareweek.org to sign up for alerts, find resources and learn more about the activities happening during the week. #CommitToCare |  |
| Stigma-free, evidence-based obesity care matters. How will you #CommitToCare? Get information, find resources and take action during Obesity Care Week 2025, March 3-7! Visit obesitycareweek.org to learn more and sign up for alerts. |  |
| Week-Of (3/3-3/7) | |
| Commit to Care Pledge | |
| Obesity is a chronic disease, not a choice. Everyone deserves access to compassionate, evidence-based care—without stigma. I’m taking the #CommitToCare pledge to advocate for respect and better health for all. Join me! |  |
| Too many people face barriers to obesity care. It’s time for change! I pledge to support policies that expand access to affordable, effective treatment. Take the #CommitToCare pledge and be part of the movement! |  |
| Respect. Dignity. Care. That’s what every person deserves when seeking treatment for obesity. I’m proud to #CommitToCare and stand against weight stigma. |  |
| Let’s talk about obesity—not with blame, but with understanding. It’s a chronic disease that requires real solutions. I’m taking the #CommitToCare pledge to raise awareness and promote meaningful change. |  |
| Resource Promotion | |
| Explore Obesity Care Week’s Resource of the Day. This [RESOURCE] focuses on [blank]. Discover more resources at obesitycareweek.org #ObesityCareWeek |  |
| Explore Obesity Care Week’s Resource of the Day [RESOURCE] Learn more at obesitycareweek.org #ObesityCareWeek |  |
| #ObesityCareWeek is the time to increase our understanding of obesity and the stigma attached. It’s past time to #StopWeightBias. Visit obesitycareweek.org to learn more and take action today! |  |
| Despite extensive research and studies, stigma and misperceptions continue to shape the way people with obesity are treatedIt’s time to change the way we care about obesity! Visit obesitycareweek.org to learn more and take action today! #ObesityCareWeek #StopWeightBias |  |
| “I Commit to Care” signs | |
| Print out the sign, take a selfie, and post why it’s important for you to Commit to Care on social media with the hashtag #CommitToCare #ObesityCareWeek |  |
| Print out the sign, take a selfie, and post why it’s important for you to Commit to Care on social media with the hashtag #CommitToCare #ObesityCareWeek |  |
| Social Media Frames | |
| Facebook Frame 1080×1080 |  |
| Infographics | |
| 5 Principles of Obesity infographic |  |
| Fact Sheets | |
| The 5 Principles of Obesity (.PDF) |
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| Sample Email / Blog Text | |
| OCW2025 Sample Email/Blog Text – Week-of Microsoft Word document .DOCX |
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| OCW Logos If you wish to create your own content, make sure to add the OCW logo, which is available in different sizes and formats below. |
Image (Click to download full-size) |
| Web – Small RGB 250px x 250px, transparent .PNG (17.7kb) |
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| Web – Medium RGB 500px x 500px, transparent .PNG (35.2kb) |
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| Web – Large RGB 1,000px x 1,000px, transparent .PNG (77.6kb) |
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| Print CMYK vector image in .EPS format (1.78mb) |
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| Web – Large 800px x 800px .JPEG format (102kb) |
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| Web – Large 800px x 800px .JPEG format (75kb) |
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Additional Image Resources
If you wish to create your own graphics, you can find FREE and non-stigmatizing visuals that represent individuals with obesity in the following image banks:
- Stop Weight Bias Image Gallery
- Obesity Canada – Image Bank
- Obesity Image Bank – EASO
- Rudd Center Image Library
- World Obesity Federation Image Bank
If you have any questions, please email us here